What is the Miramar Business Improvement District (BID)?

The Miramar BID is a non-political organisation driven by a voluntary executive committee dedicated to furthering economic development for Miramar. Together with the businesses, landlords and the community we are working to enhance prosperity, safety and security in Miramar.

BID Projects

Miramar Ave Development (ongoing)

Resilience and emergency (upcoming)

Bike Racks

Photo Box (upcoming)

Miramar Free WIFI


Currently the BID provides 3 hotspots: Larder, Gasworks and Miramar Vet (free access, no data cap). The BID is currently working with NZWireless (our current provider) for additional hotspots and have confirmation for three new Hotspots - watch this space - Peninsula Medical Centre, Unichem Pharmacy and the Peninsula Dentist, with continuing discussions with other businesses to add more hotspots.

Century of the Machine:

"Century of the Machine" is a mural which recognizes the Miramar Peninsula’s long and fascinating links to transport. It is located on Cobham Drive under the Wellington sign, just South of the Miramar cutting. mural, which is in the form of a 35mm film negative, is 80 metres long and features 17 large paintings of a diverse array of transport modes, ranging from steam ships through locomotives to seaplanes and even water slides. All of the images are taken from photographs held by the Alexander Turnbull Library Collection. The oldest image dates back to 1875 and the most recent the 1960s. artist chose to paint in simple black on white to create high contrast slightly abstracted forms which remain easily recognizable even in low light. They also hark back to black and white photography which was the way the original images were captured.


The Miramar Dog:

"The Miramar Dog" is a mural in Park Road. Named after a book by a local author, this artwork depicts an oversized book shelf painted on the front of a power transformer building. was a collaborative project between the artist and the community. All of the books (several hundred) were titled by local people via a Facebook page set up for the project. is not unusual to see visitors standing in front of The Miramar Dog having their photos taken, or just looking at the book titles.

Wellington City Council in conjunction with Miramar BID have now completed the installation of the bike racks in the areas as shown on the maps below, thus completing another successful project between the Wellington City Council and the Miramar BID.

Location of bike racks:

Following the earthquake and flooding the Board has identified the need to have an Emergency - Resilience plan in place, the Board are talking with relevant parties to ensure businesses are prepared and are keen to hear from businesses as to what they could contribute to an emergency plan.

The BID are currently working with WCC and their consultants on the Miramar Ave Development project, this project is a long term project with continuing discussions with the Community.

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Establish and prove the credibility of the BID and demonstrate its core value to the local business community.

Develop a strong brand identity and reputation for Miramar that connects with businesses, locals and visitors.

Support and develop Miramar's local economy and leverage current strengths for wider benefit.

Positively influence strategic investment in and around Miramar.



Thomas Wutzler


Phil Johnson


Taryn Playle

BID Liaison Officer

Mary Anderson


Lalita Kasanji

Ann Privett

Uli Muellner

Tim Alexander